New Barilla Pavilion

Parma, Italy

The design concept for the pavilion is the result of a careful analysis of Barilla’s communication, which aims to create an emotional bond through its portrayal of special and everyday family moments.

At the same time, the form of the building and the perceptual nature of its texture guide the visitor through the different parts of the pavilion in what is meant to be a holistic experience.

Project teamDBmLab Architects, Greta Allegretti
Date of assignment2018
ClientBarilla s.p.a.
Service providedInternational design competition. Outline design